Ecommerce Marketing – How to Use Buyer Source Tracking to Analyze Your Online Sales Funnel

So how do you determine which portion of your Ecommerce marketing business is accounting for 80% of your sales, using 20% of your resources?

You must track your buyer sources. You must compile tracking data, and then analyze that tracking data until you have teased out the 20% that is most profitable for you.

There are a number of ways that you can do this. You can use tracking software on your web site that tracks the origination of your traffic (using ip addresses, cookies, or some other similar technology). This is the most popular method – and it is the easiest to use and to set up.

However, I use a different method, one that is considerably harder to set up, and does require a few minutes of my time each month the compile the data. However, I believe that I get better long-term results by using my method.

Keep in mind, however, I only track about 60 or 70 different incoming traffic sources, as I do not generally use PPC or other keyword Ecommerce advertising. If I did, and I had perhaps 100’s or even 1000’s of incoming traffic sources (treat each keyword and keyword origination point as a source), then I would be forced to incorporate tracking software, however I believe I would use it in conjunction with my current method.

Before I describe in detail my method, let me explain the methodology behind it.

First, what is more important? Knowing where our traffic comes from, our subscribers come from, or our buyers come from?

Since our buyers are the ones who pay our monthly bills and our vacations, I consider knowing where my buyers are coming from as premium information.

Tracking traffic and subscribers is only useful for short term evaluation and helps us make short term traffic decisions. Buying decisions by subscribers may take months, so if we relied on buying data alone to decide on our traffic sources, we would have to wait a longer period of time before receiving preliminary information. And I do consider traffic and subscribers as preliminary information.

Once I have buying data on my traffic and subscriber sources, I can then make decisions about the actual value of my various Ecommerce marketing traffic and subscriber sources.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

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Simple to Use Ecommerce Marketing Strategy For the Internet Marketer

If you are a new Internet marketer and you are looking for easy ways to provide an ecommerce marketing strategy there are many things that you can do. The most common is the use of blogs.

An easy ecommerce marketing strategy that you might consider using is blogging because it is so simple. If you are new to Internet marketing and you want to provide efforts to customers that is simple then this is where you should start. Blogging works in many ways which include providing inbound links, improving page rank, improving search engine status, and can assist with damage control.

Blogging includes discussion forums regarding products or services that can be posted throughout the World Wide Web. This type of ecommerce marketing strategy is very popular because it gives people a sense of ownership with their postings and they have the ability to post to most sites if they are relevant. Blogging can help with branding for a new business and getting the word out that they exist. This is not only popular but very beneficial in many ways.

When you use blogs to improve a site with the search engines one very important factor is including direct links to the customer’s site. These direct links may be words integrated into the article that are hyperlinks or you may direct the customers by offering the website itself. The goal of providing these direct links is to give customers an easy way to get back to the site to see for themselves what you are talking about in the blog. The last thing you want to do is forget a link and force the customer to go looking on the web for the business, especially if the site rank in the search engines is poor. Without direct links a blog is very ineffective.

Inbound links or direct links not only provide a way for customers to get to the site but they are a positive note for the website through the search engines. Search engines rank sites in search results based on popularity. The more inbound links a site has to attached to their site the better and more popular the site appears to be to the search engine. This helps move a site up with the search engine results. The higher a site is in search engine results the more traffic it will drive to the website. The more traffic a website has coming to it, the better their page rank is through Alexa. Customers trust a site with a good page rank and page rank is often the first thing that customers verify when they arrive on a site.

Damage control is a big factor with blogging and it is used for this all of the time. When you design an ecommerce marketing strategy, it may be to clear up some rumors about the company or save face. If a business has made a mistake in the past and they have a bad reputation but they are working hard to repair the problems and make it up to the customers, they may hire you to step in and provide damage control. The best way to do this is through blogging. You will go to blogs that you find people talking badly of the company and answer for the company on how they are fixing the problems and change the attitude of a negative light to something positive. This way when people read the blogs they are not poorly influenced but encouraged to go and see how well things are going now.

How to Best Choose an Ecommerce Marketing Strategy

It can seem difficult on how to choose which ecommerce marketing strategy is right for you. There are several things that you should consider before you make a decision which method will work best for the goals of your business.

An ecommerce marketing strategy can consist of many different things. This includes article writing, revamping a website, link building, an email campaign and more. It is important to know what each of these will do for you in order to make a decision which one is right for you. Most methods will work to drive traffic to your site. Some will work in a long term period while others work for a short period of time.

When an email campaign is sent out then people will receive the email in the same day or throughout a number of days. This might improve a site rank within the next few days or weeks. Remember that site rank is updated within each month and usually on a monthly basis. Don’t expect the site rank to change immediately when you see 500 visitors. However, the site rank may improve for just a month and then return back to the previous rank. An email campaign is good but it is common for people to have to continuously send emails for a long period of time to keep their status. It is not always guaranteed sales will come out of this type of campaign but it does seem to work for many.

Article writing is a common ecommerce marketing strategy and it works amazingly if you need content for your site. Many customers expect tips and tricks and useful information when they visit a website. If you haven’t any content on your site then you might have a hard time keeping people interested in your website. When you provide something useful, not only will they come back to your site but they might even bookmark you as a favorite place. Article writing by a professional can provide keywords that give you better rankings with search engines, improve your site rank by drawing in more customers, and even increase your sales. If the content on your site is poor with grammatical errors and misspelled words then you might want to hire a professional for this type of strategy.

Link building creates popularity with a site and it assists people with their rank in search engines. Link building provides inbound links to a company website from other sites around the web. Providing inbound links for customers to click on so they can have easy access to a website is a very beneficial thing to do. These links can be from articles posted throughout the web, blogs, email campaigns, ad other efforts. Link building is beneficial if you are trying to build popularity by branding a product or creating an image for a company.

Revamping a website is a common ecommerce marketing strategy. Many people assume that rebuilding web pages is not marketing but it really is. This is because today a site is built strategically for the marketing efforts of products and services that you might offer. Also, it is built with the search engines in mind, how they will rank the site, how they might blacklist a site, and based on what the customers are looking for when they visit. Keeping these factors in mind will help with improving overall site rank, bringing in more traffic, and hopefully more revenues. There is no guarantee that you will make millions after performing a marketing campaign but you can brand the business. It does take work and you do need to continuously provide efforts if you want to be successful.

Internet Marketing and the Reinfusion of Humanity

Selling on the Internet has often removed a very crucial element from the buying experience – humanity. It is easy to log on, peruse an ecommerce site and escape unnoticed. That is, in fact, the appeal of most online stores. Consumers like the opportunity to look without buying or buy without the long speeches and quality assurances offered from slick haired salesmen.

That being said, the consumer still misses some kind of interaction especially when it comes to a product or service they are most interested in. They may still buy online, but they may feel that something is missing and never fully be able to explain what that missing element may be.

This brings me to social media. We gravitate toward those who share similar beliefs, similar interests or shared pasts. Every day people are finding connections with those they haven’t heard from or about in decades. Others are mobilizing for a cause or a leader in expressing their ideas and dreams.

Why not access the same technology to mobilize your customers and infuse some humanity into the buying process.

Consider some of the following ideas that may make your marketing strategy more human.

Blogs – These can allow you to provide direct input for consumers. They can read a well-defined post from you by visiting your site or using an RSS (Real Simple Syndication) reader. Your expertise adds a human face to your product.

Customer Feedback – This can allow customers to inform others about the service and value they receive from your company. Even if you have a negative comment from time to time it demonstrates the honest to goodness humanity of your business.

Forums – This allows consumers to have direct interaction with other consumers. Many will come to your forum because of genuine interest while others may come to cause trouble. Make sure you have moderators that can help keep the troublemakers to a minimum.

Ezines – This is a tool you can use to help lead your consumer base in a direction that will be mutually beneficial. This should be packed with information and resources that remains a valuable tool in human relations.

This may sound as if it is an endorsement for niche marketing. I suppose in a sense it is. You see, when it comes to an online business you can afford to fill a very specific niche. The reason this is true is there are many more potential consumers that are online as opposed to those only found in your immediate vicinity.

If you can come up with solutions and information for your niche audience you may find that your humanity and their motivation can make a more successful online business than a more general interest retail store located in a storefront on your local Main Street.

When you are viewed as a cutting edge niche marketer you may find that you gain the trust of those who have always wanted the kinship of others who share their passion for the product or service you sell.

Accept their trust in good faith and lead wisely.