What is Available Within Ecommerce Marketing Strategy?

An ecommerce marketing strategy may include many different types of marketing efforts. This will usually depend on the goal you want to achieve with the campaign.

If you are looking to find out what is available to you with an ecommerce marketing strategy then you have many things to choose from. These include new content on your site, article writing and posting, blogs, email campaigns, press releases, and much more.

An ecommerce marketing strategy may include many different things like article writing, content, blogs, email campaigns, press releases, and more. The purpose of a marketing strategy is to announce certain events, create hype about a business, make customers curious, and provide an end result of higher sales. Branding is a big reason that people use marketing to create a name for themselves and their business. There are many companies that you can hire to provide marketing techniques for your company. The wonderful thing about the web is that a campaign is low cost to free. You can perform your own marketing techniques at no cost to you but your time if you know how to do these things. It is usually best to hire someone to help you in order to get the results you are hoping for.

Article writing is common for an ecommerce marketing strategy. Article writing is used for many different things like providing content on the web pages of a website and posting them throughout the web. The goal for articles when used as content is to have integrated keywords that will work with the search engines and for them to be interesting for the users to read. Article writing is very beneficial when used properly. Article writing across the web usually integrates links back to a website so inbound links are present. This works with the search engines also and provides an easy way for readers to check out the company site and see what the business is all about.

Blogging is another form of an ecommerce marketing strategy which people opt for. There are thousands of blogs across the web. The goal is to find relevant blogs discussing products or services offered by the business so you can talk about your business too. Blogs have shown to be beneficial when used as articles, integrating links back to the site, and talking about the business. People actually read and pay attention to blogs and they can be verry beneficial.

Email campaigns are popular uses of an ecommerce marketing strategy when a business wants to announce an event like a sale or special they are holding. This is a good way to reach out to thousands of people at the same time. A small percentage of people will go to the site out of curiosity and click around. This will improve site rank and possibly sales if they make a purchase.

If you are trying to get the word out about certain events and you want to have a big turnout then you might also consider hiring a professional to provide press releases. A press release ecommerce marketing strategy will target the local media. Many customers focus on the media to learn about sales and events in their local area. When you use a press release campaign, press releases will be sent to the media outlets and they will provide the advertising for you. This is a low cost campaign and it is very effective. This type of strategy is used when advertising things like big event sales and any type of event you want to draw a crowd to.

3 Reasons to Have a Mobile Application for Your eCommerce Customer and Business Needs

eCommerce is enjoying unbridled success due to the many conveniences it offers such as shopping without having to visit a store, indulging in impulse purchases, fabulous offers and doorstep delivery! We bring you 3 reasons to have a mobile application for your eCommerce customer and business needs.

Mobile Feature Integration

As mobile technology is maturing towards the minimalistic and sixth sense programming, its features and instruments like wearable device, GPS tracking, beacon technology etc. can be leveraged for completely automated and informed business approach. From the customer end, GPS tracker on the customer’s device can be used to find their current location and make a spot delivery to ensure you don’t miss them when they are not at home when the agent is out-on-delivery. Further, the in-built NFC technology can be used for cashless payments in cash-on-delivery transactions. Beacon technology can be used to streamline warehouse activities and the GPS tracker to ensure seamless supply chain management.

Regular Updates via push notifications

SMSes and emails can be intrusive or overlooked or spammed based on the receiver’s mood. Mobile applications have in-built technologies to send push notifications that can be glimpsed at for further details in the drop-down before being pursued or discarded. These are unobtrusive yet attractive messages to catch the device owner’s eyes and spur them to explore offers further. Internally, they can be used as reminders, chats and instant messaging tools to communicate with team members or even stakeholders, suppliers and business partners.

Building brand loyalty with Indigenous Experience

A mobile application can be arranged to suit the customer’s preferences by showing them similar products and new offerings based on their lifestyle and interests. With personalised messages pushed onto their device regularly, it gives the shopper a personalised shopping experience. The company may consider integrating a voice navigation tool that will verbally communicate with the prospective buyer and act as their style guide to give a live shopping experience. Further, with features such as 4-D images customers can try out the product before deciding to make the purchase. Within the company, with employees, partners and suppliers, a loyalty towards the company can be established by facilitating them with the right technologies to perform their tasks easily, in a timely manner and with greater transparency.

Mobile application keeps people connected with the business all the time and it makes activities such as marketing and communication more noticeable. Hence, along with a full-fledged responsive website, a mobile application for the business is equally essential.

A cross-platform mobile application that works well on all major mobile platforms will ensure the eCommerce business gets greater visibility among prospective customers.

Magento 2.1 – Just the Right Features to Empower Marketers and Merchandisers

Magento 2.1 brought with it a number of appealing changes that ecommerce businesses simply loved. It has all the great features to provide online shoppers with excellent shopping experiences.

It’s important to note that it’s the marketers and the merchandisers who create compelling campaigns for promotions and the platform that supports ecommerce empowers them with the numerous built in features.

Magento 2.1 gives you the power to create memorable shopping experiences for your customers – faster and in the easiest way possible.

Here’s how Magento 2.1 can help:

It drives sales and improves productivity

Magento 2.1 has new features for content staging and preview. You can stage and preview all types of content such as updates to products, categories and categories too. User friendly tools have been developed with extensive usability testing and the entire process of staging and previewing before you add new products or categories is made very simple and fast. It also has a new timeline dashboard that provides store owners with at a glance scheduled updates so that your sales and marketing team can use the data to maximize the impact. With Enterprise edition 2.1, you can preview this information across the sit and share the links so that reviews and approvals are easier.

Boosts conversion rates

In order to streamline the checkout process, the Magento 2.1 has a number of enhancements to increase the efficiency of the checkouts and boost sales. PayPal in-context checkout greatly increases the conversions as the customer does not have to leave your website in order to complete the payments. Securely storing credit cards is a great way to quickly pay especially for frequent purchases. Customers just love to pay quickly and checkout without having to manually type in the credit card information.

Scale for growth

One of the newest features of Magento 2.1 is that it comes loaded with Elastic Search which is a powerful search technology that supports over 33 languages or quickly searching the site. You can set stop words, search synonyms and can handle large catalogs that are required by fast growing merchants. The configuration for elastic search is fairly simple and you can begin using it right away.

Improved management experience

There have been significant changes to the way Magento is administered. The new technology elastic search enables you to quickly find customer records or orders and assign search synonyms that can be used to better navigate the site.

Deploy in the Magento cloud

Deploying in the cloud ensures that you can create amazing customer experiences without worrying about the infrastructure to support it. This is mainly because the cloud ensures that you get a highly customizable, secure and scalable storefront built on AWS. It is optimized for rapid deployments and high performance.

Magento allows you to flexibly deploy your store in any environment you wish – whether on the cloud or hosted or on-premises.

Magento is truly the most apt platform for ecommerce development. It is ever evolving and enables store owners to sell better and convert better!

Ecommerce Marketing Plan

Concept of Service

The current work deals with marketing offer of e-commerce service. It highlights the essential steps of marketing of a brand-new firm offering services of website construction, design, programming, development, and promotion. The service should be provided exclusively online via the site of the company. Online business operations include ordering, agreement on requirements, elaboration of design, and providing constant customer support.

The service implementation process should include the following stages:

– Defining goals of the site. This may include either physical meeting or discussion of the product in question via Internet.

– Developing the website structure. This stage is aimed at flashing out technical aspects of the site. It should include definition of necessary technology, type and specifications of site navigation.

– Website design and built. Developing layout and graphics of the site. This may include elaborating the company’s genuine creative approach in developing the graphic looks of the order, or complying with the requirements presented by the customer as to general look of the project.

– Website programming and built. This stage depends on details of each specific project and definite requirements posed as to the quality and level of the site. Also, this process varies according to the kind of customer and destination of the site contemplated. All features of the site are subject to examination and test by both company’s specialist and customer.

– Technical release of the site. Once technical aspects of the project finished, the customer should be provided with free consultation along with further site marketing and promotion services, techniques, and practical advice.

– Ongoing site maintenance. This is the stage when the job of creating the customer’s site is finished. But the company guarantees keeping all its sites current in terms of graphics, technology, navigation and usability. After release of the site, the company continues working with the customer as to establishing a schedule for the website regular review and maintenance to meet clients’ requests, accommodate users’ feedbacks, incorporating new system updates and new technologies.

It is a fact that the idea of the internet-commerce of this type is not brand-new, and for a new company to enter the market and receive profit out of its business, it is necessary to invent some novel elements in the service offered. The innovative elements that this project contains compared to large variety of competitors functioning on IT e-commerce market are based on combination of cost leadership and differentiation generic strategies (according to M. Porter, [1]). Therefore, the project is launched in B2C format, though there can be differentiation of customers and hence differentiation of the level and variety of services offered to each individual customer, and the project is for-profit, small business case.

This new business is intended to compete with both large business providers of site development services and small business representatives dealing with this issue.

Another unique feature of the project is wide variety of services included in one business offer. This includes: web-design, redesign of existing site, possibility of working with many programming languages, site management, allocation in search engines, animation, free hosting offer, email registration, web mail and POP3 access, ftp access, tools for web statistics, domain name registration, other services like full life website consulting, flash animation creation, elaboration of graphic and logo design, e-commerce and shopping carts, site management, administering and maintenance, banner ads, marketing, engine position enhancing and promotions, search engine optimization, software testing and even online training.

Industry Overview

The industry of e-commerce is one of the fastest and most dynamically developing industries worldwide. Today it is quite difficult to accurately define the impact of the Internet on commerce in exact figures, but according to the estimates by 2000 there were about 260 million Internet users worldwide and by mid 2003 their number has grown more than twice and reached 580 millions. By 2005, their number is estimated to reach more than 770 million.

These figures show that the Internet has become very important and significant business medium through which buyers and sellers not only conduct transactions that were earlier conducted live, but carry out online-specific business buy-and-sell operations. Only three years ago, in the first three quarters of 2002, according to the figures of Department of Commerce [3], e-commerce transactions amounted to more than 20 billion dollars. It should be taken into account that those numbers are significantly lower than the amount of actual real transactions.

Today, e-commerce is booming. Market size of e-commerce has reached immense volumes. Moreover, this growth tends to accelerate. While in 2002 total volume of retail American e-commerce sales was fixed at $44 billion, one year later it increased to 56 billion. Then, in 2003, online sales made only 1.6 of total sales, providing the ground to suggest that there is very large growth potential. Online sales are predicted to rise to 2.9% by the year of 2007. Thus, Internet economy force became more integral part of the entire US economy than it has ever been. Research conducted by the Cisco Systems (available at [2]) shows that the Web is transforming the way people work and the revenue from Internet transactions annually grows by more than 50 percent.

Jupiter Research [4] reports that American B2B Internet commerce rates increased noticeably over the past 5 years and amount from $336 billion in 2000 to $ 6.3 trillion in 2005. Jupiter mentions five industries that have more than half of all buying and selling operations online. These are: aerospace and defense, chemicals, electronics, motor vehicle and parts, and computer and communications equipment and software. Among these industries, computer and communications equipment and software is leading with estimated number of online sales in this 2005 year reaching to $1 trillion.

That is very important for the current study since the project in question is to be launched in computer and communications industry. Therefore, proceeding from the trends mentioned in the industry of electronic commerce, one can assume that the direction of one’s business connected to online service and e-commerce, notwithstanding powerful competition, has all the chances to further develop and gain success since this market sector is subject to enhancement, development and transformation.

Since the number of Internet users is growing and the number of companies willing to be represented on the Web is increasing along with the number of companies launching online business, there is very high and further increasing demand in providing programming, design, site development and marketing services. Therefore, a new firm in the industry theoretically has solid opportunities to enter the market, whatever saturated it may be, and successfully develop. On the basis of abovementioned, the outline of relevant business target market gets clearly seen.

Target Market

The target market of the project is very vast one. It varies from individuals with the minimum requirements as to functionality, appearance and program possibilities of the site, to large companies with more solid and expensive orders. Since there are very different kinds of customers with various interests and needs, each requiring different approach and professional level of performance, they should be segmented into distinct groups. By segmenting the customers, the company increases its chances on success.

The customers were divided according to the level of the desired product complexity. After such criterion, three levels can be distinguished: those requiring basic site development; intermediate level, and sophisticated one. Basic level implies comparatively low cost of services and is fine for individual customers, non-professional companies specializing, for example, in online selling of a small range of products. According to its name, this solution anticipates limited functionality, simple design, and quick implementation of the order.

Second group of customers comprises those with intermediate level orders. Such sites should include…

Full version of Ecommerce International Marketing Plan is available here [http://www.personal-writer.com/ecommerce-marketing-plan]